What Is SSL?
SSL (Secure Sockets Layer) is a type of security technology for establishing an encrypted or secure link between a server and a client. For example, between a website and a browser. It’s a subject that many people still don’t know about so don’t worry if you’re one of them!
Have you ever tried to enter a website but been denied access by your browser? Have you seen a pop up in your browser telling you that “Your connection is not secure”? Or that “the certificate cannot be validated”? This is SSL at work.
How Does SSL Work?
It involves installing an “SSL Certificate” on your website. This is a piece of code which acts like a digital passport. It works to create a secure or “encrypted” connection between your visitor’s browser and the server by authenticating both sides. Both sides communicate back-and-forth behind the scenes without interrupting your browsing experience. All data passed between the web server and browser remains private.
SSL allows important information to be transmitted safely. This includes credit or debit card numbers, social security numbers, login details and anything you submit into online forms.
SSL secures millions of peoples’ data on the Internet every day. It plays an important role during online transactions or when transmitting confidential information. It’s now an important feature to have for all websites, as we’ll explain in a few minutes.
What Does An SSL Certificate Look Like?
An SSL Certificate contains the following information:
- Name of the holder
- Serial number and expiration date
- Copy of the certificate holder’s public key
- Digital signature of the certificate-issuing authority
What Happens If I Don't Have An SSL Certificate?
There are several drawbacks to not having an SSL certificate, especially if your website is listed in Google’s search engine.
- Your traffic will decrease. Sites without SSL will now show a “Not Secure” message when a user attempts to enter them through Google. It may not let them enter at all in most cases. This deters vital visitors to your site.
- Your website will descend in the rankings and decrease in visibility. Google now ranks websites with SSL much higher than those without. In time, websites without an SSL Cert will not appear in Google search results. This will be a major disadvantage for online businesses.
- Your revenue will decrease. Customers can’t buy your products and services if they can’t access your e-commerce site, reducing sales.
- Without SSL in place, you are vulnerable to attack. If an attacker is able to intercept data being sent between a browser and a web server, they can use that information as they please.
Once an SSL Certificate is set up, users can see a website is protected by the following signs. You may have seen them before yourself while browsing:
- A padlock icon in the address bar
- A green address bar (depends on the type of SSL used)
- The web address begins with https rather than http.
- Certificate Authorities also offer Trust Seals that you can display on your site. These are online “stamps” that give website visitors another visual sign that you have SSL installed.
The format of these indicators varies slightly depending on the browser, as shown below
Here are a few well-known examples of Trust Seals.
The Benefits of SSL
Up until recently, an SSL certificate was only required on e-commerce sites, i.e. sites where financial transactions took place. However, the benefits are by no means limited to those types of sites. There are 4 main advantages of having your website SSL protected.
This means that when using SSL/TLS you can be confident that:
- No one has read your message
- No one has changed your message
- You are communicating with the intended person
- Builds trust. Modern internet users care greatly about their online security. They want to be able to trust the websites they visit with their private information. is One of the most important components of online business is creating an environment where users feel confident in making purchases. If users know your site is secure they feel comfortable exploring it.
- Rank higher in search results. SSL is one of the features Google uses in its ranking system.
- Shows that protecting your customers’ information is important to you. Customers are more inclined to go with businesses that make them feel important and cared about.
- Data integrity. SSL helps to ensure no data is lost or altered in transmission.
How To Set Up SSL On Your Website?
SSL can be a bit complicated if you’re not web-savvy.
Fortunately, we at The Digital Bakery know how it works. Let us do the hard work for you!
We can set up an SSL cert for you like we’ve already done for many of our clients.
- We’ll get your website secured and your traffic flowing as it should.
- We can set up your cert with the same hosting company as your domain, so it’s a seamless process and keeps Google happy.
- It involves an annual fee just like your domain so you can pay once and forget about it for a while!
Fill in the form below or click here to get in touch with our expert team today!
(Don’t worry, we’re already SSL protected!)