Day 2  ( 3.5 hours )

4. Optimising Your Google Business Profile

• Objective: Maximize visibility with an optimized Google Business profile.

5. Paid Advertising on Social Media and Google

• Objective: Explore advertising opportunities on social media and Google.

6. Scheduling, Tools, and Automation

• Objective: Streamline your social media and Google Business efforts.

7. Wrap-up and Q&A

• Objective: Summarize key takeaways and provide time for questions.

Who Should Attend

• Small Business Owners: Individuals managing their own businesses looking to leverage social media and Google Business for growth.
• Marketing Professionals: Those responsible for their company’s social media and online presence.
• Entrepreneurs: People starting new businesses and needing to establish an online presence.
• Marketing Managers: Professionals seeking to enhance their skills and strategies in social media and Google Business.
• Business Development Managers: Those focused on increasing their company’s visibility and customer engagement.

Key Outcomes

• Understanding of Social Media Impact: Gain insights into the role of social media in business growth and identify the most suitable platforms.
• Strategic Planning Skills: Develop a comprehensive social media strategy aligned with business goals, including audience targeting and competitor analysis.
• Content Creation Proficiency: Learn to create engaging content tailored for social media and Google Business that resonates with your audience.
• Google Business Optimization: Master techniques to optimize your Google Business profile for better local visibility and customer engagement.
• Advertising Knowledge: Acquire skills to design and manage effective paid advertising campaigns on social media and Google.
• Efficiency in Management: Discover tools and strategies for scheduling, automating, and managing social media and Google Business activities effectively.
• Actionable Insights: Leave with a clear action plan and practical next steps to enhance your social media and Google Business presence.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.