I believe our smartphones are the most fundamentally important tools we have when it comes to Social Media. They allow us to be urgent and reactive with all our marketing needs in an ever changing world. The endless App possibilities allow us to create amazing and engaging content on the go without studying digital design. And so to know where Social Media may go in 2020 we should have a look at expected industry breakthroughs with the big 3 Manufacturers, Samsung, Huawei and Apple’s next devices.
Samsung will kick off the flagship season with their ‘Unpacked’ event on February 11th where they will unveil their S20 series of phones. Yes, they skipped the S11 moniker, perhaps because Apple got there first in late 2019. The S20 series is exciting for content creators for a number of reasons. First is the rumour that ‘Pro Mode’ is returning to the handsets which will allow users even greater control of the video and photos they capture on the rumoured 108MP Camera. Users may be able to control shutter speed, exposure and other enhancements to create unforgettable content.
Samsung is set to bring 120hz refresh rates to their devices also – Meaning smoother scrolling and viewing of your content in apps and across social media. Perhaps the most exciting news, however, is the expected announcement of the Galaxy Fold 2, Samsung’s second transforming phone/tablet creation. Many industry professionals are predicting this technology is the future of our mobile handsets. A device which is small and uncumbersome in your pocket but which can ‘unfold’ into a larger tablet for you to enjoy media and other content.
This will fundamentally change how social media creators come up with content. We may see a move towards small ‘blurb’ like content growing in popularity as viewers check their notifications which in turn will link to a larger media experience designed to be viewed in ‘tablet mode’. This should encourage social media creators to be more concise and creative with their Call To Actions and offer endless opportunities for the media they create as it becomes viewed on much larger screens. Exciting times ahead!
My absolute favourite phone in the past 5 years was hands-down 2019’s Huawei P30 Pro. So much so that I queued to collect the device on the morning of its release. But why all the hype?
Huawei has partnered with renowned German camera manufacturers Leica for the past number of years to revolutionise the smartphone camera industry. You know the growing popularity of a ‘night mode’ on your camera – Huawei invented that. Quad Camera displays? Huawei did it first. Last years P30 flagship series even introduced up to x50 times zoom allowing users to snap detailed shots of the moon. The versatile nature of Huawei’s devices each year allows creators endless opportunities to create photo and video content unlike ANYONE else in the industry.
And with that said it is sad to say you may not get a chance to try out the P40 series expected in early Spring 2020. Why? The ongoing trade war between China and the USA has prevented Huawei from loading American Google Play Services and Google apps onto their phones out of the box. Essentially this means users will be left without apps such as Youtube, Gmail, Google Maps among others (unless they have the know-how to download these apps themselves). Stay tuned to the headlines to see if these tensions die down because Huawei may once again have the best camera phone of 2020.
We are months away from the iPhone 12 with Apple always unveiling and releasing their flagship devices each September. But the biggest rumour surrounding Apple at the moment is the expected release of the iPhone SE2 this Spring. The original iPhone SE was released in 2016 and acted as a more affordable and compact iPhone model allowing more people to enter the Apple ecosystem.
Why this matters is all down to the Apple App Store. Many new apps are still released through Apple first, including Social Media Mock-Up and Video editing Apps. So if you want to be at the very forefront of the latest app software coming out to up your social media game perhaps it is worth awaiting the newest Apple offering.
Things to take away with the upcoming smartphone trends:
- Cameras are everything and with wide-angle lenses becoming so popular your business should take note in creating engaging wide-angle views of your products.
- As video-recording has become more and more impressive on phones your business should adapt and capture incredible content through video for your social channels.
- High-Refresh screens will be all the rage this year. In turn this may lead users to scrolling through their feeds much faster. Your Social Media content needs to grab their attention immediately now more than ever before.
- Flip Phones will emerge as a consumer favourite and in turn may impact your creative needs to be addressed across multiple screends, both big and small.