HOW TO USE LINKEDIN™ FOR BUSINESS:

With over 562 million users, LinkedIn™ is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn™ for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.

If your LinkedIn™ marketing strategy is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game. You need a detailed Company Page if you want to grow your audience and drive business results.

LinkedIn™ Company Pages are fast becoming the perfect place to drive business results, raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Rich content and compelling status updates can help to establish your brand as a leader in your industry. LinkedIn should be an integral part of your social media marketing for your business.

It’s time to get started!

Course Outline

What Is Linkedin™?

Steps To Complete Your Linkedin™ Profile

Reasons To Use A Company Page

Steps To Complete Your Company

How To Turn On Company Status Updates

How Lead Generation Works On Linkedin™

Ways To Use Linkedin™ To Generate Leads

Key Tips On Linkedin™ Today For Marketers

Q & A