Developing a Digital Marketing Strategy

Duration : Half Day Workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Key Topics:

• Understanding Digital Marketing Fundamentals
• Identifying Your Target Audience
• Competitor and Market Analysis
• Setting Measurable Marketing Goals
• Crafting a Comprehensive Content Strategy
• Choosing the Right Digital Channels (SEO, Social Media, Email, PPC)
• Tracking Performance with Analytics Tools
• Budget Allocation and Campaign Planning
• Adapting Your Strategy to Market Trends

Who Should Attend:

• Small business owners looking to establish an online presence
• Marketing professionals seeking to refine their digital strategies
• Entrepreneurs launching a new business or product
• Individuals responsible for overseeing marketing initiatives within an organization
• Digital marketers looking to stay current with the latest strategies and tools

Key Outcomes:

• Clear understanding of how to build an effective digital marketing strategy
• Tools and frameworks for identifying and targeting the right audience
• Insights on selecting the most suitable digital channels for your business
• Ability to set clear, measurable marketing goals
• Practical knowledge on tracking campaign performance and adapting strategies
• Step-by-step guidance on creating a tailored content plan

Workshop Description: In this half-day workshop, Gwen Conlon, Director of The Digital Bakery, brings over two decades of digital marketing expertise to help you build a robust digital marketing strategy. Designed for small business owners, entrepreneurs, and marketing professionals, this workshop will equip you with the essential tools to navigate the digital landscape confidently. From identifying your audience to selecting the right channels and tracking performance, you’ll leave with a comprehensive strategy tailored to your business goals. Whether you’re new to digital marketing or looking to enhance your current approach, this hands-on workshop provides actionable insights that you can implement immediately.

Consultant : Gwen Conlon

About Your Consultant

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.