HOW TO USE LINKEDIN™ FOR BUSINESS:
With over 562 million users, LinkedIn™ is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn™ for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.
If your LinkedIn™ marketing strategy is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game. You need a detailed Company Page if you want to grow your audience and drive business results.
LinkedIn™ Company Pages are fast becoming the perfect place to drive business results, raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Rich content and compelling status updates can help to establish your brand as a leader in your industry. LinkedIn should be an integral part of your social media marketing for your business.
It’s time to get started!
Course Outline
- What Is Linkedin™?
- Steps To Complete Your Linkedin™ Profile
- Reasons To Use A Company Page
- Steps To Complete Your Company
- How To Turn On Company Status Updates
- How Lead Generation Works On Linkedin™
- Ways To Use Linkedin™ To Generate Leads
- Key Tips On Linkedin™ Today For Marketers
- Q & A
Meet Your Instructor Gwen
Digital Marketing Consultant
With over 20 years leading Digital Marketing strategies across multiple industries, my experience encompasses both B2B and B2C strategy, content marketing, web analytics and more.
I bring together web design expertise, social media, and creative content marketing to create great brand experiences for customers. I am a firm believer in the power of online marketing to connect consumers to brands. My expertise is focused on building relationships between brands and customers through the combination of technology, video, and communications.
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Thanks so much Gwen for a great Power Hour this morning. You solved a number of my technical issues that I had no idea how to solve and you made it look so easy! Would highly recommend. Thank you
Sharon Fennelly – Life Coach
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Gwen is such a great help to me, it’s the small things that go a long way. The difference her ideas and views, has changed my thinking and approach. Thanks Gwen, looking forward to continuing learning from you. These are people with fresh ideas and approach. So get your fingers to do the talking, either text or PM you will not regret it. I know I didn’t.
Grainne Fox – Fox Fitness
“
Gwen thank you for your patience, energy and enthusiasm. I thoroughly enjoyed our Facebook Course. I underestimated how much more I had to learn about Facebook and I was delighted to receive such practical business aids & insights.
Siobhan Geoghegan – Owner – Geoghegans Home Interiors
“
Thanks so much Gwen for a great Power Hour this morning. You solved a number of my technical issues that I had no idea how to solve and you made it look so easy! Would highly recommend. Thank you
Sharon Fennelly – Life Coach
“
Gwen is such a great help to me, it’s the small things that go a long way. The difference her ideas and views, has changed my thinking and approach. Thanks Gwen, looking forward to continuing learning from you. These are people with fresh ideas and approach. So get your fingers to do the talking, either text or PM you will not regret it. I know I didn’t.
Grainne Fox – Fox Fitness
“
Gwen thank you for your patience, energy and enthusiasm. I thoroughly enjoyed our Facebook Course. I underestimated how much more I had to learn about Facebook and I was delighted to receive such practical business aids & insights.
Siobhan Geoghegan – Owner – Geoghegans Home Interiors
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