Instagram is now a mega power in the world of social media and in many cases may even be more suited to your business’s objectives over Facebook or Twitter. As apps go it is second only to Facebook for daily engagement with it’s over 1 billion monthly users. If the ideal audience for your marketing strategy is on the younger side of the spectrum you are in luck with 71% of all instagram users being under the age of 35. In fact 83% of all users say they discover new products or services through instagram with a similar amount stating it as the reason they actually made a purchase. So what are you waiting for? Today let’s have a look at how you can spice up your bio to engage and increase your followers.
You never have a second chance at making a first impression so put every effort into making your bio stand out from the crowd as this is the first thing potential followers will see! Who are you and why should these potential followers care? You are making a business pitch here but there’s no need to be stuffy! Be aloof, be funny, be aspirational, but most importantly be engaging!
Let followers know what they can expect from your content, and any USP’s you and your brand have going for you? Have you an ‘Award-Winning’ Hotel? Make sure you let the world know! Maybe you want to send followers to several differing sites? No worries, services such as Linktree (https://linktr.ee/) can get your future customers where they need to go.
Also emoji and symbols go a long way to expressing your character, just don’t go too overboard with them.
Call To Action
Your bio is perfect – Your brand’s mission statement has been fit into the character limit but we must make sure you have a clear Call to Action to finish this piece off. Where can these followers find out more about your services? Where can I purchase the t-shirt I see in your feed?
Make sure your Call to Action is clear. Url shorteners like Bitly are perfect for branding and shortening a long website link. The great thing about bio’s is you can edit the CTA at any time, so keep this in mind when you have seasonal sales or new product launches coming up.
Right under the bio is your highlight reel! Here is your chance to showcase all your best instagram stories and give your audience a better sense of what you and your brand do and represent!
These can be great for new product launches as you capture the excitement of it’s release or maybe you want more people to be aware of a charitable cause you and your team are passionate about. Make it a highlight and bring it to the front of your instagram brand.
#Instagram #Instabio #SocialMediaMarketing