Covering everything from the latest social media news and digital trends to tech reviews, The Digital Bakery team works hard each week to bring our readers a range of fresh, exciting and engaging content. So, whether they’ve been getting the most love on social, caught our eye in the email, or are #trending online, we’ve rounded up the top stories from the past week, in case you missed any…
1) Creating A Comprehensive Instagram Marketing Strategy For Your Business
Instagram is one of the fastest growing social media platforms at the moment. The platform boasts of about 800 million active users, eight million of which are business profiles. Entrepreneurs have been looking for ways to harness Instagram’s marketing potential, which in many cases, has led to them losing a lot of money to influencers. Brands are looking for ways to ensure that they are reaching targeted demographics, driving engagement with users, and generating real value on Instagram.
Read The Full Story Here #Marketing #Instagram #Infographic
2) Future iPhones May Include 3D-Sensing Rear Camera To Boost AR
A new report has shed some light on a new feature that’s due not for next year’s iPhone but the 2019 model. According to Bloomberg, Apple is working on bringing 3D-sensing to the rear camera to turn the iPhone into an augmented reality powerhouse. Called TrueDepth, it relies on sensors that project thousands of dots onto your face to learn and adapt to the unique geometry of your face. But Bloomberg said Apple is working on something much more advanced for the iPhone’s rear camera.
“The planned rear-facing sensor would instead use a time-of-flight approach that calculates the time it takes for a laser to bounce off surrounding objects to create a three-dimensional picture of the environment,” the publication said. Time of flight cameras use advanced algorithms for distance mapping and range imaging, meaning it would track the whole scene, not just your face. The most obvious use for such a camera would be augmented reality.
Read The Full Story Here #Tech #Apple #iPhone #3D #AR
3) YapStone Commits To Drogheda With 200 New Jobs
Silicon Valley-based payments company YapStone will invest €41 million in the creation of 200 jobs, at its international headquarters in Drogheda, Co Louth. The move is supported by the government through IDA Ireland.
YapStone, which established operations in Ireland in 2012, opened a new 16,000 square-foot international headquarters in 2016 where it currently employs 125 people.
YapStone’s accolades include a placement on the INC 5000 List of Fastest Growing Companies, The Deloitte Fast 500, The San Francisco Business Times Top 50, and the 2018 Wealthfront Career-Launching Companies List.
Read The Full Story Here #YapStone #Drogheda #Jobs
4) Data Storage Is At The Heart Of Any Digital Transformation
Digital transformation has been a major talking point in 2017 and will continue to be an important IT story. It can be defined as the changing way enterprises are using digital technologies – including social media, cloud, big data, mobile apps etc – to inherently create new types of innovation and change existing processes, which traditionally were unrealistic.
Top digital enterprises across the world use hybrid cloud to enable them to advance their customer engagement, produce new products more efficiently and enter new emerging markets at a quicker pace. For organisations to survive in today’s ever-changing market, it is essential that company executives and management both understand and embrace digital transformation.
Digital means changing the way that data is housed and managed, and IT professionals need to understand and prepare for these changes. Organisations need to place data at the heart of their digital strategy in order to be successful.
Read The Full Story Here #DataStorage #Digital #Enterprise
5) Google Gives Google Maps A New Look
Google has announced that it is giving Google Maps a new look. The search giant has updated the design of their maps software to highlight information which is most relevant to your journey. They have also added some new icons and update the colors scheme of maps.
The new look is designed to make Google Maps easier to use and also make it easier for you to find stuff close to where you are. A statement from Google below.
“First, we’ve updated the driving, navigation, transit and explore maps to better highlight the information most relevant to each experience (think gas stations for navigation, train stations for transit, and so on). We’ve also updated our color scheme and added new icons to help you quickly identify exactly what kind of point of interest you’re looking at. Places like a cafe, church, museum or hospital will have a designated color and icon, so that it’s easy to find that type of destination on the map. For example, if you’re in a new neighborhood and searching for a coffee shop, you could open the map to find the nearest orange icon (which is the color for Food & Drink spots)”.
Read The Full Story Here #Google #Maps #Tech #App
6) Viral Of The Week – Greggs Apologise For Replacing Baby Jesus With A Sausage Roll In Their Advent Calendar
The half-baked idea has been criticised for being “inappropriate”.
The British bakery chain released a number of publicity shots to promote their Advent calendar including Santa with flakes of pastry in his beard and a woman standing under mistletoe preparing to kiss a slice of chicken.
But it was their depiction of the Nativity scene, in which the three wise men gaze longingly at a pork-filled pastry, rather than baby Jesus, that upset some people. Many pointed out that Jesus was Jewish and eating pork in the Jewish faith is forbidden.
Greggs responded by stating – “We’re really sorry to have caused any offence, this was never our intention.”
Read The Full Story Here #Advertising #Greggs #Christmas #SausageRollJesus
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