Covering everything from the latest social media news and digital trends to tech reviews, The Digital Bakery team works hard each week to bring our readers a range of fresh, exciting and engaging content. So, whether they’ve been getting the most love on social, caught our eye in the email, or are #trending online, we’ve rounded up the top stories from the past week, in case you missed any…
1) Tear Jerker John Lewis Advert Starring Monster Moz
John Lewis’ new Christmas advert has left viewers in tears over a mischievous and flatulent monster called Moz who lives under his seven-year-old soulmate’s bed.
The giant furry monster with a bulbous nose, wonky teeth and a love of snoring, jumps out every night to play with companion Joe in a festive tale making many laugh and cry.
The little boy, aged 7, who is played by young twin brothers from London named Ethan and Tobias, is initially frightened after seeing a pair of enormous eyes peering from the dark under his bed.
But the two unlikely friends are shown sharing games, playing piggyback and Scalextric in his bedroom – all without mum, dad, or older sister finding out.
Moz then leaves his friend as he realises the little boy needs to grow up without him and wraps a farewell gift for him under the Christmas tree – a nightlight to help him sleep.
#JohnLewis #Christmas #underthebed
2) Twitter Officially Expands Its Character Count To 280
Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English. The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet.
The expansion was initially available to a select group of Twitter users as a trial. At the time of its original announcement, the company cited data backing up its decision that referenced how the character constraints impacted users differently, depending on their language.
Twitter said that those who tweeted in languages like Japanese, Korean and Chinese were able to express around double the amount of information in a single character, compared with users who spoke English, Spanish, Portuguese or French, for example.
Read The Full Story Here #Twitter #280 #Tweets #App
3) Ireland Leading The World In Nanoscience And Materials Science
Ireland ranks first in the world for nanoscience research and third for materials science research in 2016 according to an impact assessment report by the Advanced Materials and Bio-Engineering Research Centre (AMBER). Over the past 10 years AMBER, and its predecessor Crann, brought in more than €45 million European funding and published 2,400 research papers. Combined, the centres were also responsible for the creation of more than 14,000 jobs.
AMBER researchers have been awarded more ERC funding than any other research centre in Ireland and Prof Valeria Nicolosi is Europe’s only five-time ERC awardee. Furthermore, almost half (45%) of AMBER academics have taken out a patent compared to 8% of Irish academics and 6% of UK academics.
AMBER is based at Trinity College Dublin and is backed by Science Foundation Ireland.
Read The Full Story Here #AMBER #NanoScience #WorldLeaders #TechNews
4) Google Chrome Debuts New Ways To Protect Internet Users
New measures from Chrome will mean less users are taken advantage of or exploited.
As the world’s most popular web browser, Google Chrome is responsible for the internet experiences of the majority of the world’s online population. Recently, the browser saw a small number of web content producers abuse the internet’s flexibility and power to take advantage of users and redirect them to unintended destinations.
A trio of measures
One out of five user feedback reports received by Chrome mention encountering some form of unwanted content, and Chrome is responding by rolling out three new protections for users to reduce instances of unwanted behaviour.
1. Blocking annoying redirects
2. Unwanted page openings
3. Tackling sneaky pop-up blocker workarounds
These new measures should go a long way to make users’ web browsing a more straightforward and transparent experience. They could also be helpful in the avoidance of malicious pop-ups or other suspicious links.
Read The Full Story Here #Google #Chrome #Security #Enterprise
5) Instagram Now Allows Users To Add Any Video Or Image To Stories
Instagram is making a big change to its Stories feature. Instagram Stories has become a major success for the photo-sharing app, with the ephemeral photo and video update feature – much like Snapchat Stories – proving popular among users.
Many are taking advantage of the feature to detail the minutiae of their daily lives, and now the company has turned on a much-requested feature within the app. Users can now add photos and videos from their camera roll direct to their Story even if the content is more than 24 hours old. No time limit for Instagram Stories content Previously, the limitation meant that users’ Stories were primarily a record of the present moment, but this new feature further differentiates Instagram and Snapchat’s offerings.
To access the new feature, users can just swipe up to access the photos and videos on their device. They will see a section of content captured within a 24-hour window followed by the remainder of their camera roll.
Many are speculating that this change could herald a split in Instagram’s user base between those who post to the app’s feed as it was originally developed, and those who prefer the fleeting engagement that the Stories option brings. This adaptation from the Instagram team shows an app that is willing to mould itself to how it is being used, and demonstrates company-wide recognition of user habits changing over time.
Read The Full Story Here #Instagram #App #InstaStory #Gear
6) How Boohoo Used Digital Marketing To Drive Sales And Grow Revenue
The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other. In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.
Yet some online retailers are experiencing a true golden age. The Office for National Statistics has shown that UK online sales are growing by 10.1% year on year. This growth is exemplified by fast-fashion brand Boohoo’s latest results that show profits jumping 41% and revenue doubling. Since being founded in 2006 Boohoo has focused heavily on digital marketing to drive sales and win new customers.
Read The Full Story Here #BooHoo #Fashion #DigitalMarketing
7) Viral Video Of The Week – Samsung Really Stick It To Apple In Their New Ad For The Galaxy S8
With all the commotion that Apple managed to stir up with the launch of the new iPhone X, it was inevitable that their biggest competitor would take a swipe at the brand and today that swipe is here in the form of Samsung’s latest Galaxy ad.
Highlighting one man’s journey from Galaxy to iPhone and back, it shows all the assets of the Galaxy versus the flaws of the iPhone and its single port and lack of waterproofing.
#Samsung #Apple #Advert #TongueAndCheek
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