Covering everything from the latest social media news and digital trends to tech reviews, The Digital Bakery team works hard each week to bring our readers a range of fresh, exciting and engaging content. So, whether they’ve been getting the most love on social, caught our eye in the email, or are #trending online, we’ve rounded up the top stories from the past week, in case you missed any…
1) Apple Shows Off New Emoji Headed To iOS, macOS and watchOS
Apple has previewed a new range of Emoji that it will be bringing to the iPhone and iPad, the Mac and also the Apple Watch later this year. There are a lots if interesting new Emoji in the range, including a Zombie a T-Rex and lots of new food emoji.
With thousands of emoji available on iPhone, iPad, Apple Watch and Mac, there are many ways to add personality to every message. New emoji include Woman with Headscarf, Bearded Person and Breastfeeding, and food items such as Sandwich and Coconut. More animals and mythical creatures like T-Rex, Zebra, Zombie and Elf are a fun way to describe situations and new Star-Struck and Exploding Head smiley faces make any message more fun.
Read The Full Story Here #Emoji #iOS #macOS #watchOS #Apple
2) NASA Director Admits It Can’t Afford To Send Crew To Mars
Is Mars too distant a dream for NASA?
Recent comments made by NASA’s head of human spaceflight, Bill Gerstenmaier, appear to show that the space agency simply can’t afford to land astronauts on Mars anytime soon. If indeed true, it would be a staggering blow for space exploration in the coming decades and contrary to NASA’s plans to land a crew on Mars sometime in the 2030s..
While not citing what exactly has caused such monetary constraint, it would appear to be linked to NASA’s planned launch and delivery components – the Space Launch System and Orion capsule – which were recently shown to cost far more per launch than the space agency is comfortable with, at a staggering $1bn.
Read The Full Story Here #Nasa #Space #Innovation #Mars
3) Fascinating Interactive Map Reveals Where You Would End Up If You Dug Straight Through The Earth
The interactive Antipodes Map lets you check any location on the surface of the planet to check where it’s opposite point is. The Chinese are among the relative minority of countries who would strike land if they were to undertake this enterprise, according to the website where you can try out the tool for yourself.
Given that the surface of the earth is around 71 per cent water, it’s probably unsurprising that the chances of hitting land are relatively low. An American digging a hole from Times Square in New York would end up in the ocean off the coast of Australia. Brits wouldn’t fare much better, with a tunnel dug from under the Houses of Parliament finishing up off the coast of New Zealand.
Read The Full Story Here #Antipodes #DigToChina #Website
4) Fasten Your Seat Belts: Driverless Cars To Rev Up The Insurance Industry
The era of driverless cars or fully autonomous vehicles (AVs) is near and will dramatically transform how we drive. The technology is well advanced and we already see automated features built into new cars, such as automatic braking, adaptive cruise control and lane-drift prevention.
The test driving of fully AVs (ie those that require no human intervention other than setting the destination and starting the system) has been underway for a number of years. It is anticipated that fully AVs will be on the market as early as 2020.
This new era of autonomous driving will challenge many industries, perhaps the most significant being the motor insurance industry. Reports say that 90pc of accidents are caused by driver error and fully AVs will decimate accident frequency. Undoubtedly, accidents will continue, but they will have different causes; for example, bad weather, animals running onto the road or the technology in the car failing.
The immediate challenge for the insurance industry is to establish what the role of motor insurance will be in this new era.
Read The Full Story Here #AVs #DriverlessCars #Tech #CarInsurance
5) Is Innovation Stagnating In Social Media?
We are saturated with social media. According to statistics, 37% of the world is actively using social media. Facebook has 2bn users, Instagram 700m and even Snapchat has 301m. Instinctively, this feels like impressive uptake for something just shy of its sixth birthday.
Or is it? After all, there are around 579 million people in North America, of which 71 million are Snapchat users, giving us an adoption figure of around 12% in that region. With some investigative googling, you can see that most major inventions, including the TV, the fridge etc, took about 5 years to reach half of the same region.
It’s the same story as cable, digital and on-demand TV. Whilst television sets spread like wildfire, as the choice of channels increased, audiences became fragmented and the impact of any one new channel or innovation decreased. Of course, that’s not to say there aren’t good features coming out all the time – despite the slightly stalkerish overtones, SnapMaps is loved by some.
Read The Full Story Here #SocialMedia #Marketing #Stagnating #Facebook #Snapchat
6) These Two Cats Who’ve Learned To Ring Bells For Food Are The Best Thing On The Internet Today
The faces on display here deserve to go into a museum for people to enjoy for the rest of time.
We don’t know what it is that’s so funny about these two cats asking for food but the combination of the hats, the frantic bell ringing and the looks of expectation on their faces is guaranteed to make your day better.
This Week’s Top 5 Hashtags
- #Dr Who