Duration : 2.5 Hour Workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Key Topics and Objectives

1. Introduction to Twitter for Business

• Objective: Understand the role and benefits of Twitter in a business context and identify opportunities for leveraging the platform.

2. Setting Up and Optimizing Your Twitter Profile

• Objective: Learn how to create and optimize a business Twitter profile to enhance visibility and credibility.

3. Crafting a Twitter Strategy

• Objective: Develop a tailored Twitter strategy, including goal setting, audience identification, and content planning.

4. Engaging with Your Audience

• Objective: Master best practices for engagement, including tweeting, hashtag use, and managing interactions with followers.

5. Analyzing and Measuring Success

• Objective: Gain skills in using Twitter Analytics to track key metrics and adjust your strategy based on performance data.

6. Q&A and Wrap-Up

Key Outcomes

• Understanding the role of Twitter in a business context and its potential benefits.
• Ability to set up and optimize a Twitter profile for business use.
• Development of a tailored Twitter strategy including content planning and audience engagement.
• Proficiency in using Twitter Analytics to measure and refine social media efforts.
• Increased confidence in managing and utilizing Twitter for business growth and engagement.

Who Should Attend

• Small business owners or entrepreneurs looking to leverage Twitter for marketing.
• Social media managers or marketing professionals seeking to enhance their Twitter skills.
• Business development teams aiming to improve their social media presence.
• Anyone interested in learning practical skills for using Twitter as a business tool.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price : €200.00