Duration : 3-Hour Workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Course Description: Unlock the potential of your business’s online presence with our SEO For Business beginners’ workshop. Designed for those new to search engine optimisation, this interactive session will guide you through the fundamentals of SEO, helping you to improve your website’s visibility and drive more organic traffic. Learn practical techniques and strategies to enhance your site’s search engine ranking and attract potential customers.

Topics to Cover:

• Introduction to SEO and its importance for businesses
• Key SEO terms and concepts
• Understanding search engine algorithms
• Keyword research and selection
• On-page SEO: Optimising content, meta tags, and headings
• Technical SEO: Site structure, mobile optimisation, and speed
• Off-page SEO: Link building and local SEO
• Tools and resources for tracking SEO performance
• Creating an actionable SEO plan for your business

Key Outcomes:

• Gain a solid understanding of SEO basics and terminology
• Learn how to conduct effective keyword research
• Discover how to optimise your website’s content and structure
• Understand technical SEO elements and their impact
• Develop skills in link building and enhancing local SEO
• Create a practical SEO strategy to boost your website’s visibility

Who Should Attend:

• Small business owners looking to improve their online presence
• Marketing professionals new to SEO
• Entrepreneurs aiming to drive more organic traffic to their websites
• Anyone interested in understanding the basics of SEO to enhance their digital marketing efforts

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price: €300