Description: Unlock the potential of Meta platforms (Facebook and Instagram) with our comprehensive 3-hour Meta Masterclass. This workshop is designed to equip you with the latest strategies and tools to enhance your business’s presence on Meta. From optimizing your profiles to mastering advertising techniques, this session will provide actionable insights and hands-on learning to drive your digital marketing efforts forward.

Topics to Cover:

1. Overview of Meta Platforms: Understanding the landscape of Facebook and Instagram, including their unique features and user demographics.
2. Profile Optimization: Best practices for setting up and optimizing business profiles on Facebook and Instagram to attract and engage your target audience.
3. Content Strategy: Creating compelling content tailored for Meta platforms, including tips for effective storytelling, visuals, and engagement.
4. Advertising Basics: Introduction to Meta’s advertising options, including Ads Manager, targeting strategies, and budgeting.
5. Advanced Ad Techniques: Leveraging advanced features such as Custom Audiences, Lookalike Audiences, and retargeting to enhance ad performance.
6. Analytics and Insights: Using Meta’s built-in tools to track performance, analyze data, and refine your strategies based on key metrics.
7. Trends and Best Practices: Staying up-to-date with the latest trends and best practices to keep your Meta marketing efforts relevant and effective.

Key Outcomes:

• Gain a thorough understanding of Meta platforms and their business potential.
• Learn how to optimize your business profiles for better visibility and engagement.
• Develop a content strategy that resonates with your audience and drives interaction.
• Acquire foundational and advanced skills in Meta advertising to boost your marketing efforts.
• Utilize analytics tools to measure success and adjust strategies for continuous improvement.
• Stay informed about current trends and best practices to maintain a competitive edge.

Who Should Attend:

• Business owners and managers looking to enhance their Meta presence and marketing efforts.
• Digital marketers seeking to expand their skills in Meta advertising and content creation.
• Social media managers and content creators aiming to optimize their strategies for Facebook and Instagram.
• Entrepreneurs and startups interested in leveraging Meta platforms for growth and brand visibility.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.