Duration : 2 Hours

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Key Topics for the Workshop:

• Introduction to META (Facebook & Instagram) Advertising Ecosystem
• Understanding META Ad Formats: Stories, Feed, Carousel, and More
• Audience Targeting and Retargeting Strategies: Maximizing Your Reach
• Optimizing Ad Creative for Engagement and Conversions
• Ad Budgeting and Bidding Strategies on META
• Analyzing Ad Performance: Using META Ads Manager Effectively
• Leveraging META’s AI Tools for Enhanced Ad Delivery and Personalization
• Creating Effective Campaigns to Drive Sales and Lead Generation

Who Should Attend the Workshop:

• Small business owners looking to expand their online presence through paid advertising
• Digital marketers seeking to enhance their knowledge of META’s advertising tools
• Entrepreneurs wanting to drive targeted traffic and increase sales through Facebook and Instagram
• Marketing professionals responsible for managing ad budgets and generating ROI from social media
• Anyone interested in learning how to create and optimize ads on META’s platforms

Key Outcomes:

• Gain a comprehensive understanding of how META’s advertising system works
• Develop the skills to create and optimize ads for better performance
• Learn how to effectively target and retarget the right audience
• Understand how to manage your ad budget efficiently
• Master the use of analytics to track and measure ad success
• Discover how to leverage META’s AI tools for automation and performance enhancements

Workshop Description: In this hands-on half-day workshop, participants will dive deep into the world of META advertising, focusing on Facebook and Instagram ad strategies that drive real business results. Designed for small businesses and marketing professionals, this session covers everything from understanding the diverse ad formats to developing a targeted audience strategy. You will learn how to create, manage, and optimize campaigns while leveraging META’s AI tools to enhance ad delivery and performance. By the end of the workshop, you’ll have the skills and confidence to run effective, data-driven campaigns that maximize your return on investment.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price €150.00