Duration : 3-hour Workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Description: Unlock the potential of Instagram for your business in this comprehensive 3-hour workshop designed for beginners. Discover how to effectively use Instagram to grow your brand, engage with your audience, and drive sales. Learn the essentials of creating a compelling profile, crafting engaging content, and utilisng Instagram’s features to boost your business’s online presence. Perfect for those new to Instagram or looking to refine their approach.

Topics Covered:

1. Introduction to Instagram: Understanding the platform and its benefits for business.
2. Creating and Optimizing Your Profile: Tips for setting up a business account, including bio, profile photo, and contact information.
3. Content Creation: Best practices for crafting engaging posts, stories, and reels.
4. Visual Branding: Maintaining a consistent aesthetic and tone.
5. Hashtags and SEO: Effective use of hashtags and keywords to increase visibility.
6. Engagement Strategies: Techniques for building and interacting with your audience.
7. Analytics and Insights: How to track performance and measure success.
8. Advertising Basics: Introduction to Instagram Ads and how to create effective campaigns.

Key Outcomes:

• Gain a clear understanding of Instagram’s features and how they can benefit your business.
• Develop a compelling Instagram profile that attracts and retains followers.
• Learn to create engaging and visually appealing content tailored to your audience.
• Implement strategies to effectively interact with your followers and grow your community.
• Utilize analytics to assess your performance and refine your Instagram strategy.
• Explore the basics of Instagram advertising to enhance your reach.

Who Should Attend:

• Small business owners and entrepreneurs looking to leverage Instagram for growth.
• Marketing professionals new to Instagram or seeking to refresh their skills.
• Social media managers responsible for managing business accounts.
• Anyone interested in using Instagram to build their brand and engage with their audience effectively.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price: €300