Duration : 3-Hour workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Course Description

Unlock the power of Facebook for your business with our 3-hour ‘Facebook For Business – Beginners’ workshop. Perfect for those new to Facebook advertising and business pages, this session will guide you through the essentials of creating an effective Facebook presence. You’ll learn how to set up and optimise your business page, craft engaging content, and leverage Facebook’s advertising tools to reach your target audience.

Topics to Cover

• Introduction to Facebook Business Pages
• Setting Up and Optimising Your Business Page
• Understanding Facebook Insights and Analytics
• Creating Compelling Content for Facebook
• Introduction to Facebook Ads and Ad Manager
• Targeting Your Audience with Facebook Ads
• Budgeting and Bidding Strategies for Ads
• Measuring and Analysing Ad Performance

Key Outcomes

• Gain a clear understanding of how to set up and manage a Facebook Business Page
• Learn how to create engaging content that resonates with your audience
• Understand the basics of Facebook Ads and how to use Ad Manager effectively
• Develop skills to target and reach your ideal customers
• Learn how to monitor and analyse the performance of your Facebook activities

Who Should Attend

• Small business owners and managers new to Facebook marketing
• Marketing professionals looking to enhance their Facebook skills
• Entrepreneurs aiming to leverage Facebook for brand growth
• Anyone interested in using Facebook to promote their business or services

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price : €300