Duration : Half Day Workshop

Delivered : Online Via Zoom.

Additional Info : Recording Of Session Provided Afterwards

Key Topics for the Workshop:

• Introduction to Mailchimp: Setting up your account and understanding the platform.
• Audience segmentation: How to organize and target different customer groups.
• Designing effective email campaigns using Mailchimp’s tools and templates.
• Automating email campaigns: Welcome series, follow-ups, and drip campaigns.
• A/B testing: How to optimising subject lines, content, and send times.
• Measuring success: Interpreting analytics, open rates, click-throughs, and conversion tracking.
• Email marketing best practices: GDPR compliance, avoiding spam filters, and building a strong email list.

Who Should Attend the Workshop:

• Small business owners who want to build and improve their email marketing efforts.
• Digital marketers and marketing managers looking to optimising their email campaigns.
• Entrepreneurs and freelancers who need to engage and retain customers through email.
• Anyone new to Mailchimp and seeking hands-on guidance in email marketing.

Key Outcomes:

• Understand how to create and manage email campaigns in Mailchimp.
• Learn how to effectively segment your audience for personalized messaging.
• Gain confidence in setting up automation flows to save time and improve engagement.
• Be able to analyze campaign performance and implement improvements based on insights.
• Master email design strategies to ensure your emails are visually appealing and effective.
• Achieve compliance with email marketing regulations and best practices.

Workshop Description:

This Email Marketing Using Mailchimp workshop is designed to help businesses harness the power of email marketing with one of the most popular platforms—Mailchimp. During this hands-on session, participants will learn how to set up their Mailchimp account, create compelling email campaigns, and automate their marketing processes for maximum efficiency. The workshop will cover audience segmentation, A/B testing, and best practices to ensure email success while keeping your messaging GDPR compliant. Whether you’re a small business owner, marketer, or entrepreneur, this workshop will provide the tools and strategies to build relationships with your audience and drive results through email marketing.

Instructor: Gwen Conlon

About Your Instructor

I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.

With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.

In addition to my role at The Digital Bakery, I deliver training courses for the LMETB and guest-lecture at both DKIT and DCU. Recently, I’ve been actively working on digital transformation projects with businesses and have been involved with InterTrade Ireland on AI in Healthcare funded projects over the past two years.

My approach combines web design, social media, and creative content marketing to deliver exceptional brand experiences. I’m a strong advocate for using online marketing to connect consumers with brands, leveraging technology, video, and communication to build meaningful relationships.

For more details, you can visit my LinkedIn profile: Gwen Conlon’s LinkedIn.

Price: €300