Let’s Create Your Digital Strategy
Having a plan before you act will generally lead to much better results! We can help you formulate a plan to roll out your digital marketing activity and measure the impact! The Digital Bakery will meet with you to discuss your business in detail. Then we can develop your bespoke 12-month digital marketing strategy and content plan.
Who should be involved?
A group meeting including the decision-makers such as the business owners/head of sales/marketing manager. We need the input from those who will steer the future direction of the business as we will discuss the business goals and what can be done to achieve them. This will include consideration of resources and budgets that are or could be made available.
How does it work?
We’ll talk about your sales and marketing process, current customers / contacts and lead generation. We’ll talk about ideal customers and projects. What does the future look like on current path, and how could it look with the right customers? This will help us understand where we can lay the foundations. We’ll gather answers to the following questions:
Who?
When we talk about ideal customers and projects, it will allow us to understand how & where you can engage with them. These will be our customer personas.
What?
What content will your target customers like to engage with? What content is of interest to them, and what would be valued by them? Building trust in your brand.
How?
Content can be in many forms, but the first points will be easy to digest. Bite size, tasty pieces, followed by lager more concise material when the customer is ready for more.
Where?
Delivered on the platforms that your customers spend more time on, in the suitable size and format for that location.
When?
Online is all the time, however we all have our habits. We all have a “digital footprint” and analytics will help us plan, measure and optimise when & where works best.
Pulling all the info together.
After our consultation, The Digital Bakery will take all the information discussed and formulate your bespoke 12-month digital marketing strategy.
Consideration will be given to what you want to achieve, the resources you have available to formulate the most suitable roadmap for your business.
We’ll have a second meeting to discuss how this plan has been created and the various actions & measurables that are involved.
What is involved?
- Half day consultation with The Digital Bakery and key decision makers in your business.
- Digital Marketing & Sales Strategy created
- 2nd meeting to review
- Follow Up meeting before you kick off the implementation.
Consultant : Gwen Noone
About Your Consultant
I’m Gwen Conlon, founder of The Digital Bakery, which I established in 2012. Over the years, I’ve trained, mentored, and coached more than 1500 businesses. My work involves providing corporate training and mentoring throughout Ireland and offering online guidance to business owners globally. I currently hold a position on the training panel for the Local Enterprise Office in Co Louth, where I contribute my expertise to support local businesses. I also delivered the E-Commerce Management Development Programme for the LEO in 2023.
With a Master’s in Education and Training Management and over 22 years of experience in digital marketing across various industries, I bring extensive knowledge in both B2B and B2C strategies. My expertise covers content marketing, web design, and analytics. I’ve studied QQI Coaching Models of Practice, which has further enhanced my coaching capabilities.