Digital Marketing Solutions for Large-Scale Retailers

We’ll Maximise your Online Potential

Shaws Department Stores Logo for Social Media Campaign Designed By The Digital Bakery Creative Agency in Dundalk Louth

Our Client

Shaws is one of Ireland’s leading department store retailers and is firmly established as a much-loved brand. They possess an extremely loyal customer base across their 16 stores nationwide in Ireland. Shaw’s acknowledged that even though they are successful with their physical stores, they required assistance with their online presence in order to keep up with market trends and fierce competition.

Growing the Audience

Between the period of the 1st of October 2018 and the 31st of December 2018, The Digital Bakery generated 6,055 fans across Shaw’s Facebook and Instagram.

Shaws Department Stores Social Media Campaign Icon Designed By The Digital Bakery Creative Agency in Dundalk Louth

4,235 Facebook Fans, a growth rate of 5.37%

Shaws Department Stores Social Media Campaign Icon Designed By The Digital Bakery Creative Agency in Dundalk Louth

1,819 Instagram Followers, a growth rate of 55.32%

Shaws Department Stores Social Media Campaign Icon Designed By The Digital Bakery Creative Agency in Dundalk Louth

203,053 Total Engagements

Shaws Department Stores Social Media Campaign Icon Designed By The Digital Bakery Creative Agency in Dundalk Louth

Total Reach of 3,947,580

Our Strategy

The Digital Bakery developed a content strategy to engage the target audiences and ran ongoing ad campaigns that coexisted alongside the regular activities and the campaigns of each Shaw’s department store.

Our challenge was to launch a digital campaign to generate online engagement and interaction and to encourage local people to visit their nearest Shaw’s outlet. Geotargeting was an integral part of this campaign.

Creating Online Experiences

Through the use of social media and online advertising, we boosted Shaw’s online presence to showcase their departments in-store and engage with their online audience.

Facebook

Thanks to The Digital Bakery, Shaws saw a huge growth in terms of reach and their presence on Facebook!

Shaws Department Stores Social Media Video Campaign Results Designed By The Digital Bakery Creative Agency in Dundalk Louth

Instagram

Thanks to The Digital Bakery, Shaws saw a huge growth in terms of reach and their presence on Instagram!

Shaws Department Stores Social Media Campaign Followers, Profile and Media Reach Results Created By The Digital Bakery Creative Agency in Dundalk Louth

Want To Discuss Your Project / Business ?

Book A Free Consultation