Enhance Brand Awareness
Market Loyalty Programs
Engage Frequent Travelers
Drive Direct Bookings
Launch New Offers and Products
Convert Site Visitors
With data-driven hotel marketing solutions for corporate hotel brand teams and independent hoteliers, The Digital Bakery can precisely target travelers at all stages of the marketing funnel. With our targeted campaigns across multiple channels and devices, we can increase brand awareness, purchase consideration, and turn site visitors into hotel room bookers.
Today, about 97% of consumers are searching for hotels online, including your prospective bookers looking for a trusted hotel in their holiday destination. Be the first hotel they come across and end their search with your branding, marketing, and knowledge through your impeccable website, content, and social media presence.
The most successful hotels in today’s modern world use digital marketing services to turn lookers into bookers. Be found online by more people when your business implements our digital marketing services. Get started today by contacting us to schedule a digital consultation for your hotel.
We work with Hotel 7 to develop their prestigious reputation, making them stand-out as an award-winning destination in Dublin city centre.
increase in website
increase in followes
(555 to 5,205)
reviews grew from 19
increase in engagement
across social media
increase in outbound
(Based on a 6-month period)
Hotel 7: To coincide with the launch of their new luxury boutique hotel, and to stand out within Dublin city’s fiercely competitive hotel industry, Hotel 7 approached The Digital Bakery to create and maintain a strong social media presence that would increase brand awareness and increase bookings.
Our Strategy: Our creative team take a novel approach to this challenge by creating engaging content that showcases Hotel 7’s chic design, city-centre location, and highlights local events and attractions for guests to enjoy during their stay. We also run highly targeted ads for direct bookings to the hotel that are designed to resonate with Hotel 7’s target audience and generate quality leads.
We draw inspiration from Hotel 7’s boutique decor and style to create an elegant aesthetic that reflects the essence of the brand across its social media platforms and entices travellers from Ireland and all over the world.
To create an aspirational boutique holiday experience that appeals to both national and international visitors, we draw on Hotel 7’s tagline ‘Georgian Tradition meets Contemporary Chic’ as a source of inspiration to showcase the sophisticated boutique aesthetic of its reception, lounge, and bedrooms.
Our social media strategy foregrounds Hotel 7’s unique city-centre location and proximity to Dublin’s abundant attractions. Our weekly ‘Visiting Dublin this Weekend?’ posts on social media highlight the stand-out events that are happening in the capital each and every weekend, and position Hotel 7 as a welcome portal that connects guests to all that Dublin city has to offer.
By emphasising the luxury and location of Hotel 7, we continually grow and engage a national and international audience across social media. We also encourage users to share their #hotel7 experiences to further grow the brand, encourage online engagement like tagging and check-ins, and to ultimately increase bookings.
“Nice staff! Lovely boutique hotel. I highly recommend this place they have paid a lot of attention to detail”.
– Marcy Marsupial, France
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