01 Oct Choose Blackrock Shop Local Campaign
Our Client
Press Release – “Choose Blackrock” Promo Videos Get Over 135k views
Blackrock Tourism and Development Group have officially launched the #ChooseBlackrock marketing campaign in conjunction with The Digital Bakery this Christmas. This campaign is aimed at supporting a #shoplocal campaign for Blackrock Businesses this year inviting people to “Choose Blackrock” for excellent food, relaxed shopping and beautiful views. This campaign is running across Website, Social, Posters and Radio and is supported by the Governments Town and Village Renewal Scheme. The campaign includes 5 videos showcasing some of the local businesses of Blackrock as well as the destination itself at Christmas time. These videos have been hugely popular having had over 135,000 views in just one week.
Chairperson Aine Corcoran said “2020 has been an extraordinarily difficult year for businesses so we are putting a special call out to the Blackrock Community to stay local & support their village retailers, hospitallers & service providers to #ChooseBlackrock & #shoplocal this year in our village. Most businesses in Ireland are small and personal with less than 5 people employed. Running a business is hard work it means taking risks making sacrifices and putting a lot back into the community by way of supporting clubs, schools, charities and students . Our local businesses see their community as more than just a source of revenue – so let’s support them this Christmas and #shoplocal to brighten up their year and keep the village as vibrant as they have made it.”
With a few days left to go in the run up to Christmas the committee would like to thank the community for their support all year and would encourage people to #shoplocalBlackrock for any remaining gifts this season. Further details about the campaign can be found on www.visitblackrock.ie
END
Picture – Committee Members – Jason McGee, Conor Hughes, Elaine Cosgrove and Aine Corcoran
Contact – info@visitblackrock.ie
Project Scope
We created and implement a digital campaigns across web & social, print and radio to increase overall footfall and spend in Blackrock village & increase awareness of range of products, services available in Blackrock Village and online platforms in the 4 weeks leading up to Christmas.
This included the following:
- A Digital Strategy
- Promotional videos
- PPC Campaign in the run up to Christmas
- Radio Ads
- Poster for Business Windows
- Graphics for social media
- Campaign Strategy Plan for all businesses
- Digital Marketing Training For Businesses
- Campaign Consultancy
- Full Campaign Report
Targeted Promotional Videos
We storyboarded and scripted a promotional video for this campaign with professional voice over. The theme we decided on was “Choose Blackrock”
Choose Blackrock
Choose a village full of magic and wonder.
Choose catching up for coffee or hot chocolate with friends.
Choose the perfect family day building sandcastles and eating ice-creams
Choose fish and chips on the seawall looking out at that amazing view
Choose the perfect gifts for under the tree
Choose designer boutiques & stylish salons
Choose mouth watering pizzas and cocktails & authentic local cuisine in award winning restaurants and bars
Choose the perfect hideaway in Ireland’s Ancient East,
Choose supporting local this Christmas
Choose Blackrock this Christmas.
It’s a shore thing!
Links for main video and shorter videos below.
All videos were shared with the Visit Blackrock team. The longer promo video was also shared with all businesses to share on their social media.
Building an Audience
Our campaign for Visit Blackrock was highly successful, reaching a large audience and driving lots of local business throughout the Christmas period of 2020. We ran 4 week Digital PPC Campaign in the run up to Christmas
Based on stats recorded over a 4 week period
Graphics For Social Media
Graphics were created using a similar theme to main poster but adapted for social media ensuring the campaign was fluid across all platforms.
We designed a Facebook cover image and an Instagram stories with movement / Facebook cover video / Facebook post size graphic / Instagram post size graphic
Campaign Strategy Plan For Businesses
As a resource for all businesses we created a campaign strategy plan that was shared with the businesses members. The plan contained the following:
Timeline for the campaign / suggested actions / campaign assets / details about the videos & ads / Tips for accessing and sharing the content / ideas for their own content plans & guidelines for using campaign templates.
Digital Marketing Training For Businesses
We delivered 2 X 1 hour training sessions over zoom. One at the start of the campaign and 1 hour in week 2. A recording was made of both sessions and shared with all business members.
Digital Marketing Services to Grow Your Development
Today, about 97% of consumers are searching for local businesses online, including your prospective buyers looking for a trusted developer in their area. Be the first development they come across and end their search with your branding, marketing, and knowledge through your impeccable website, content, and social media presence.
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