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It’s one thing to attract customers to your brand, and another to be in the very places where your customers already are. Contact us to find out how we can make your online presence work for your business. We can set up and design your social media channels, videos, websites etc. making sure your brandRead more

Thanks for The Digital Bakery team for the opportunity to provide input in this forum on the upcoming GDPR and its implications for website owners and those involved in email marketing.  There has been considerable hype about the upcoming GDPR (EU General Data Protection Regulation) so I would just preface this blog by stating that theRead more

The General Data Protection Regulation (GDPR) has become a topical subject as the 25th May 2018 draws closer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens’ data privacy and will be the driving force for organizations to look at their approach to data privacy. In orderRead more

Last week, it became clear that Cambridge Analytica, a data analytics company, got access to more than 50 million Facebook users’ data in 2014. Facebook has allowed third parties to violate user privacy on an unprecedented scale, and, while legislators and regulators scramble to understand the implications and put limits in place, users are leftRead more

The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why you really need to keep up to speed with your business / brand / personal profiles, and to optimize them with the right images to represent you! “The 2018 Social Media Image SizesRead more

1. Choose an Instagram Aesthetic Looks are everything on Instagram. You need to adopt a general brand aesthetic to your account and stick to it. This will help you attract the right audience for your brand and create an engaged community. For example, a fashion account might have sleek and sexy images, whereas a lifestyleRead more

Get Optimised & Get Social Being active on social media is a critical part of promoting your business & brand. General Tips Create a content calendar & schedule content at the start of each month / week Get staff buy in – ask for content ideas at team meetings Figure out who your customers areRead more

Get Social & Get That Job Being active on social media is a critical part of promoting your personal brand. Engaging with industry-specific communities on Facebook, Twitter or Linkedin is a great way to connect with other people in your field. LinkedIn As the go-to network for both professionals and hiring managers, LinkedIn should be aRead more

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You’ve seen the John Lewis ad, and the shops are filled with Christmas gifts and food, so it is officially holiday season. The actual winter holidays are more than a month away, but Thanksgiving is this week, which means so is Black Friday. Black Friday is a premium shopping day in the United States and moreRead more