You don’t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ’jump in feet first’ corporate counterparts.
Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. It also allows you to engage with your customer base, while expanding it through referrals and recommendations. Big business tends not to “get it”, preferring a bull in a china shop approach and forgetting the key word in all of this: social.