You’ve made it to the biggest sales weekend of the year and hopefully with our help over the past number of weeks you have come armed with a strong digital and social media presence.  But before you open the doors on your most successful Black Friday yet let us share some last-minute tricks to keep you ahead of the pack.

Focus on Sales & Schedule your posts

You will be so busy with customers visiting your business over the next few days the last thing we expect of you is to stress over social media posts.  A few days before the event use the free built-in scheduler on the likes of Facebook and Twitter to ensure you have content being posted advertising your sale all weekend long.  This will keep your profiles busy, your audience engaged and your sales reaching more people.

Prepare to re-target

Thanks to the Facebook pixel you can now begin to re-target customers who have shown an interest in your business the past number of weeks, either on your Facebook page or website.  If you are not sure about what the Facebook pixel is, be sure to download our Essential Black Friday guide from our site.  The pixel allows you to run an ad campaign to re-target these users with statistics showing an almost 70% conversion rate of website visitors who are re-targeted with display ads. We advise run this campaign the week leading to and following Black Friday.

What’s your story?

Social media stories are the new window shopping for many young adults and can play a crucial role during this hectic weekend.  Encourage your employees to document the Black Friday weekend through stories on the company profiles to reach more people. Highlight key offers, get your staff talking about why people need to visit you, film the queues lining up for your great offers – the opportunities are endless so capture them!

Use story features such as polls and questionnaires to learn even more about what content your customers like to see and engage with during this period – you can use this again in the run-up to Christmas and beyond!

Wishing you every success this Sales season from all the team here at The Digital Bakery – Your Digital Partner.